How to exit your company through a LinkedIn post

Each founder has a unique definition of success.

My personal definition is "applying myself with 100% effort in service of a goal."

If I can hand on heart say I've given it my all, I've succeeded. I work my ass off towards the goal and trust/hope the score will take care of itself.

With that preamble, I present to you, the inimitable Brigitte Lyons.

When we first worked together, Brigitte's definition of success was to build a business that allowed her to be location independent, live van life, hike through America's beautiful national parks and work twenty hours a week.

Her path was an absolute rollercoaster and her story reminded me that as a founder, you are forced to face yourself all the damn time. Your business becomes an extension of you: your strengths, your shortcomings and your blind spots.

We dove deep into her story, which is refreshingly unconventional. Brigitte:

• proactively offered customers the ability to cancel contracts during the pandemic

• ran her company without Slack, but got a ton of leverage out of regular 1:1s

• listed her business for sale through a LInkedIn post

• shut down her company, then sold it post closure (!?)

• and lots, lots more

This has been my favourite interview so far (with Jake coming in a close second place), please give it a watch.

Cheers,
Claff